Journal of Marketing Review

The Journal of Marketing Review (JMR) aims to advance high-quality, impactful research that enhances understanding of marketing theories, strategies, and practices in a rapidly evolving and technology-driven global marketplace. The journal is committed to publishing rigorous theoretical, empirical, and policy-oriented studies that contribute to academic development while offering practical insights for marketers, organisations, and policymakers. JMR seeks to foster innovative, interdisciplinary, and data-driven research that supports effective market engagement, customer value creation, and sustainable business growth across diverse industries and contexts.
JMR welcomes original research articles, systematic literature reviews, meta-analyses, conceptual papers, and case-based studies that explore contemporary and emerging issues in marketing and related fields. The journal adopts a broad and interdisciplinary perspective, encompassing both traditional marketing domains and modern, technology-driven approaches.

This journal follows gold open acces. No fees/APC will be charged for articles, and no surcharges will apply for the length of an article, for illustrations and figures (including color figures), and for supplementary data unless noted otherwise.