About the Journal

Journal of Marketing Review (JMR) is an international, peer-reviewed academic journal published by SPIDER Publishing, devoted to advancing high-quality research in the field of marketing and its related disciplines. The journal provides a dynamic platform for the dissemination of theoretical, empirical, and review-based studies that explore evolving marketing concepts, strategies, and practices in both traditional and digital contexts. JMR focuses on contemporary developments in marketing, including consumer behaviour, digital marketing, branding, marketing analytics, customer relationship management, and global market dynamics. It encourages innovative and interdisciplinary research that connects marketing with fields such as psychology, data science, economics, and communication studies. By maintaining rigorous double-blind peer-review standards, the journal ensures that published work demonstrates originality, methodological rigour, and practical relevance. JMR aims to bridge the gap between academic research and real-world marketing applications, supporting both scholarly advancement and managerial decision-making.