Journal Insights

Journal of Marketing Review (JMR)
ISSN: Pending

Subject Areas:

Marketing management, consumer behaviour, digital marketing, social media marketing, influencer marketing, branding and brand management, advertising and integrated marketing communications, marketing strategy and competitive positioning, market segmentation and targeting, customer relationship management (CRM), customer experience and service marketing, marketing analytics and big data, artificial intelligence in marketing, e-commerce and omni-channel retailing, international and cross-cultural marketing, sustainable and ethical marketing, green marketing practices, behavioural economics in marketing, product development and innovation, pricing strategies, and interdisciplinary marketing research integrating psychology, economics, data science, and communication studies.

Impact:

CiteScore: Pending
Impact Factor: Pending

Article Publishing Option:

The Journal of Marketing Review (JMR) operates as a fully open access journal, ensuring that all published articles are freely and permanently accessible to readers worldwide. This model maximizes visibility, readership, and academic impact, enabling dissemination across academic institutions, industry professionals, policymakers, and global business communities without subscription barriers.

No fees/APC will be charged for articles, and no surcharges will apply for the length of an article, for illustrations and figures (including color figures), and for supplementary data unless noted otherwise.

Publishing Timeline:

  • Submission to first decision: 7 days
  • Submission to decision after peer review: 60 days
  • Submission to acceptance: 180 days
  • Acceptance to online publication: 7 days