Call for Papers

The Journal of Marketing Review (JMR), a peer-reviewed, interdisciplinary journal published by SPIDER Publishing, invites high-quality submissions from scholars, researchers, practitioners, and industry professionals exploring contemporary developments, innovations, and challenges in marketing. JMR provides a vibrant platform for rigorous research that bridges theory and practice, addressing marketing issues across organisational, national, and global contexts in an increasingly digital and customer-centric world.

Topics of Interest

We welcome original research articles, systematic reviews, conceptual papers, meta-analyses, case studies, and empirical investigations in areas including, but not limited to:

  • Consumer behaviour, customer experience, and behavioural insights
  • Marketing strategy, segmentation, targeting, and positioning
  • Branding, brand equity, and brand management
  • Digital marketing, social media, and influencer marketing
  • Marketing analytics, big data, and artificial intelligence in marketing
  • Customer relationship management (CRM) and loyalty strategies
  • Advertising, promotion, and integrated marketing communications
  • International and cross-cultural marketing
  • Retailing, services marketing, and e-commerce
  • Sustainable and ethical marketing, green marketing, and responsible consumption
  • Innovation in marketing and emerging marketing technologies
  • Interdisciplinary studies integrating marketing with psychology, economics, communication, and data science

Submission Guidelines

  • Manuscripts should be prepared in English.
  • All submissions undergo a rigorous double-blind peer-review process.
  • Authors retain copyright of their work; articles are published under a Creative Commons license.
  • Currently, all accepted articles are free to publish. 

Manuscripts should be submitted via the SPIDER Publishing Paper Submission System: Submit Your Paper

Publishing Benefits

  • Fully open access: Immediate global visibility and accessibility
  • Rapid publication: Online publication within 7 days of acceptance
  • Long-term accessibility: Permanent digital archiving with DOI assignment
  • High ethical standards: Strict adherence to publication ethics and research integrity

Timeline (Expected)

  • Submission to first decision: 7 days
  • Submission to decision after peer review: 60 days
  • Submission to acceptance: 180 days
  • Acceptance to online publication: 7 days