Aim and Scope

Journal of Marketing Review (JMR)
A Journal of SPIDER Publishing

Aim

The Journal of Marketing Review (JMR) aims to advance high-quality, impactful research that enhances understanding of marketing theories, strategies, and practices in a rapidly evolving and technology-driven global marketplace. The journal is committed to publishing rigorous theoretical, empirical, and policy-oriented studies that contribute to academic development while offering practical insights for marketers, organisations, and policymakers. JMR seeks to foster innovative, interdisciplinary, and data-driven research that supports effective market engagement, customer value creation, and sustainable business growth across diverse industries and contexts.

Scope

JMR welcomes original research articles, systematic literature reviews, meta-analyses, conceptual papers, and case-based studies that explore contemporary and emerging issues in marketing and related fields. The journal adopts a broad and interdisciplinary perspective, encompassing both traditional marketing domains and modern, technology-driven approaches.

Key areas of interest include, but are not limited to:

1. Consumer Behaviour and Psychology

Research on consumer decision-making, perception, attitudes, behavioural biases, and customer experience across offline and digital environments.

2. Marketing Strategy and Competitive Positioning

Studies focusing on strategic marketing planning, market segmentation, targeting and positioning, and competitive advantage.

3. Branding and Brand Management

Topics related to brand equity, brand identity, brand communication, and long-term brand value creation.

4. Digital Marketing and Social Media

Research on online marketing strategies, social media engagement, influencer marketing, content marketing, and digital customer journeys.

5. Marketing Analytics and Data-Driven Decision-Making

Studies examining big data, predictive analytics, artificial intelligence, and machine learning applications in marketing.

6. Customer Relationship Management (CRM)

Research on customer retention, loyalty programmes, relationship marketing, and service quality.

7. Advertising and Integrated Marketing Communications

Topics covering advertising effectiveness, media strategies, integrated communication channels, and promotional campaigns.

8. International and Cross-Cultural Marketing

Studies on global marketing strategies, cultural influences on consumer behaviour, and international market dynamics.

9. Sustainable and Ethical Marketing

Research addressing green marketing, ethical advertising, corporate social responsibility (CSR), and responsible consumption.

10. Retailing, Services, and E-commerce

Studies focusing on retail management, service marketing, omni-channel strategies, and e-commerce platforms.

Interdisciplinary and Global Perspective

JMR encourages interdisciplinary research that integrates insights from psychology, economics, data science, communication, and behavioural sciences. The journal particularly welcomes comparative and international studies that enhance understanding of marketing practices across different cultural and economic contexts.

Practical and Policy Relevance

In addition to theoretical contributions, JMR prioritises research that provides actionable insights for marketing professionals, business leaders, and policymakers. The journal aims to bridge the gap between academic research and real-world marketing practice.

Quality and Ethical Standards

All submissions to JMR undergo a rigorous double-blind peer-review process to ensure originality, methodological rigour, and scholarly contribution. The journal adheres to the highest standards of academic integrity, transparency, and ethical publishing practices.